MOKI | The founder Lu Zhe: Persist in doing the right things

With the latest data released by the General Administration of Customs of China, MOKI noticed that the total export value of electronic cigarette products in China reached a staggering $11.084 billion in 2023, marking a significant increase from the previous year’s export value of $9.854 billion. This nearly 80 billion RMB reflects the strong capabilities of China’s electronic cigarette industry and its leading position in the global market. It is also evident of the prosperous trend in the global electronic cigarette market and consumers’ keen desire for high-quality electronic cigarette products.

Facing an increasingly competitive industry market and growing user demands, MOKI has always maintained a clear mind, adhered to the right direction, and continuously innovated and progressed with unique ideas and firm execution, bringing more surprises and value to the industry and market.

Unique Ideas: Not blindly following the trend, but persistently doing the right things

Doing the right thing is the key to success, and the right direction is the cornerstone of successful endeavors.

We have always maintained a unique perspective on the industry. In the face of intense market competition and increasing product homogenization, MOKI has not blindly followed trends but has consistently upheld the concept of “only producing private model products” throughout its development.

MOKI understands that a good product is not defined by how mainstream or popular it is, but by its ability to truly solve users’ problems and provide a better user experience. It also recognizes that only by deeply understanding the market and uncovering user needs during the product development process can truly excellent products be created.

Firm Execution: MOKI deeply cultivate the industry and move forward with firm feet

We firmly believe in the importance of execution, and we approach our work with a down-to-earth attitude, staying committed to technological innovation and continuously driving brand development. We believe that only through true innovation and differentiation can we win market and user recognition.

In MOKI’s view, every innovation point has the potential to make a product a bestseller. We are willing to invest more time and effort in studying user needs, exploring new technologies and materials, and trying out different design styles and concepts.

For instance, the launch of products equipped with MIIMU ceramic cores demonstrates MOKI’s efforts in exploring new technologies and materials. Products with MIIMU ceramic cores can fundamentally address users’ pain points during use, maintaining taste consistency, enhancing burst power, achieving strong flavor, and increasing higher mouth counts, all of which perform exceptionally well.

We believe that only by deeply cultivating the industry and standing on actual needs can we create products that truly solve user problems and truly satisfy customers.

Continuous Innovation: MOKI persist in core innovation, maintaining brand vitality

Throughout the development process, MOKI continuously seeks new opportunities for growth, constantly injecting fresh momentum into the company’s development through technological innovation to maintain brand vitality.

We will persist in treating product innovation as the core competitive element of MOKI, capturing the pulse of the times with greater precision, deeply reinforcing resource integration, and staying true to the mission of “using technology to create value for customers.” We will drive the iterative advancement of atomization technology and lead the global atomization smart manufacturing. Our actions embody the power of “innovation” and “differentiation,” with our products doing the talking and our reputation providing the proof.

In the future development path, we will adhere to the mission of empowering products with technology and serving customers, and take the action instructions of creating excellent cores and doing the right things as our guiding principles. We will meet the continuously changing market demands and expectations.

We are committed to providing customers with higher quality vaping products and services. We believe that only by doing so can we maintain a strong position in the fierce market competition and achieve sustainable development.