In the 2024 US election, Republican presidential candidate Trump officially announced his victory, occupying the top spot on Twitter’s hot search list with the label “exploded.”
On September 20, 2024, Trump declared that if re-elected, he would once again “save” the vape industry and criticized Biden and Harris’s comprehensive ban policy, claiming it led to the closure of small businesses. Now, how does Trump plan to save the vape industry?
On September 20, 2024, Trump wrote on the social platform Truth Social: “In 2019, I saved flavored vapes, which greatly helped people quit smoking. I also raised the purchase age to 21, preventing ‘children’ from accessing it. Kamala and Joe want to ban everything, causing small businesses across the country to close. I will save vape industry again.”
Trump Maintains a Positive Stance on Vape Industry

It is understood that during his first term, Trump promised to crack down on the sale of flavored vape products but later changed his stance, claiming that vaporizers could help people quit smoking.
Reports indicate that in 2019, Trump initially proposed a ban on the sale of all sweet and fruity vapes and pods within 30 days, but allowed gas stations and convenience stores to continue selling menthol pods and vapes. The proposal also allowed vape stores to sell various e-cigarette oils used in open devices, as users of open devices are typically adults.
However, two days later, Trump withdrew the ban, instead stating that vapes could help people quit smoking and should not be banned, thus retaining flavored vapes. He emphasized the need to ensure the safety and reliability of products, as well as to eliminate counterfeit products from the market and keep children away from vapes. Since then, Trump has maintained a positive stance on e-cigarettes.

In the first half of 2024, China’s vapes exports to the US still rank first, with a total share of 33.72%
In the first half of 2024, China’s e-cigarette export market showed a trend of “increasing quantity and falling prices,” with the US market being the main growth engine. According to data from the General Administration of Customs of China, the total export value of China’s vapes in the first half reached $5.381 billion, a decrease of 1.82% compared to $5.481 billion in the same period last year. Despite the decrease in total export value, the export volume showed growth, reaching 121,000 tons, an increase of about 16.12% compared to 104,200 tons in the same period last year.
The US market maintained growth of over 10% during this period, accounting for the top export share with an export value of $1,814,826,859, representing 33.72%, and becoming one of the key markets driving the growth of China’s vapes exports.
Additionally, the United Arab Emirates in the Middle East also showed growth close to 10%. These data indicate that despite the global vape market facing many challenges, the US remains an important destination for China’s vaporizer exports and maintains a robust growth momentum.
With complete of the US election, how will Trump save the vape industry? If action is taken, it may start from various aspects, possibly from policy adjustments or reducing market entry barriers, which will also bring new variables to the e-cigarette industry. We will continue to pay attention to specific actions. The future development of the vaporizer industry requires companies to strengthen self-discipline, improve product quality and safety, and also requires the government to strengthen regulation and formulate scientific and reasonable policies. Only in this way can the vape industry develop on a healthy and orderly track, providing better products and services for consumers.