Discover the Life-Saving Potential of Electronic Cigarette: A Global Initiative by the World Electronic Cigarette User Alliance.
The World Electronic Cigarette Users Alliance has embarked on a monumental worldwide campaign titled ‘Support vapes, quit conventional cigarettes,’ aimed at influencing global public health policies and saving the lives of 200 million individuals across the globe.

Michael Landl’s Vision: A Healthier Future Through Vaping
Michael Landl, the head of the World Electronic Cigarette Users Alliance, emphasizes that extensive research and practical evidence demonstrate that vaping can assist a significant number of smokers in effectively quitting smoking. Despite this, opposition from anti-vape groups has made the promotion of vapes challenging. The campaign’s goal is to ensure that the public understands the crucial evidence and hears the voices of vape users, thereby encouraging governments to seize the opportunity and save 200 million lives.
2021: A Pivotal Year for Global Health Strategy
This year is crucial for the worldwide health strategy, with two significant events determining the direction of state administrators in leveraging the opportunity to save millions of lives or limiting access to effective cessation tools. The first is the Ninth Conference of the Parties (COP9) of the Global Framework Convention on Tobacco Control (FCTC), which will set the direction for global anti-smoking and vape-related policies. The second is the EU “Tobacco Products Directive,” currently under discussion in Brussels, which will become the benchmark for vape strategies globally.
The Impact of Policy on Vaping
Landl warns that if global leaders succumb to pressure from anti-vape activists to enact laws treating vapes similarly to conventional cigarettes, it will be disastrous for vape users, traditional smokers, and public health. Increased vape tax rates, restrictions on the sale of flavored cartridges, and stricter vape purchase policies could force many vape users back into smoking.

The Power of Vaping: 95% Less Harmful
Michael Landl stresses that if governments ignore the fact that vapes are 95% less harmful than conventional cigarettes and have helped millions quit smoking, they will miss a once-in-a-lifetime chance to save lives. Proper vape policies can save the lives of nearly 200 million individuals. To achieve this, 2021 is indeed a vital year.
The World Electronic Cigarette Campaign: A Voice for Vape Users
The World Electronic Cigarette User Alliance’s global campaign aims to ensure that the many clients who have successfully quit conventional cigarettes through electronic cigarettes can express their desires and be heard by all parties involved. The campaign will send a clear message to leaders worldwide: the best way to combat smoking is to promote vapes and incorporate them into public health strategies.
Engaging All Parties: Online and Physical Events
Michael Landl concludes, “It is essential for all parties to hear the voice of vape users. That is why we are launching this campaign in Europe and globally. Our campaign will include numerous online and physical events to ensure that governments and all stakeholders can seize the opportunity to support vapes and quit conventional cigarettes.”
The Benefits of Vaping and the Future of Health Policies
As the World Electronic Cigarette User Alliance continues its campaign, it is crucial to understand the benefits of vaping and how it can be integrated into global public health policies. Vaping offers a practical solution for millions seeking to quit smoking, and with the right policies, it can save millions of lives. The alliance’s efforts aim to bring this message to the forefront of global health discussions, advocating for a future where vaping is recognized as a key tool in the fight against smoking.